Marketing is messy. I find the money in it.
Some of your marketing is making you money. Some of it is quietly wasting it. Your dashboards can’t tell which, especially now that people find you through AI answers that leave no click behind. I dig through it for you and come back with a plain answer: where to spend more, and what to stop paying for.
How customers really find you
Pick a channel to follow its thread.
Search Often a top earner. Also takes credit for sales something else started, so it can look better than it is.
AI answers ChatGPT, Perplexity and AI Overviews recommend you, then the sale shows up as “direct”, or not at all. Money you’re making but can’t see, so you can’t do more of it.
Podcast No click, no pixel. It could be paying off and you’d never know, unless your forms ask how people heard about you.
Social Every platform’s dashboard grades its own homework. Add them all up and you’ve sold more than you made.
A friend’s text Word of mouth in private messages. Invisible to analytics, very visible in “How did you hear about us?”
Email Great at closing. Often gets credit for the opening, too.
Paid ads Easy to measure, so it tends to get measured generously. Some of those buyers were coming anyway, and you paid for the click.
“Direct” Rarely direct. Usually one of the threads above with the referrer stripped off.
Found Money
$1,999 one day, done for you
Every owner wants to know two things: what’s making me money, and what can I stop paying for? You hand over the logins. I come back with the answer.
Say $500 a month of your marketing isn’t pulling its weight. Cut it, and the day pays for itself in four months. Move that $500 to something that works, and it pays back faster.
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Your part
Give me access to your analytics, ad accounts and sales numbers. That’s the whole to-do list.
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My part
I spend a day following your marketing dollars to see which ones come back, and which ones just take credit for sales you’d have made anyway.
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The answer
One call, two lists. Spend more: what’s bringing in more than it costs. Stop paying for: what isn’t. You leave knowing where your next marketing dollar should go.
The guarantee
If I can’t find at least $2,000 a year you can cut, or move to something that works better, you get a full refund.
One business, one day, using the data you already have. If your data can’t answer the question yet, I’ll tell you what to start tracking so it can, and the guarantee still applies.
I’ve helped
- A national phone carrier run an award-winning content campaign
- A Christmas retailer recover organic traffic right before Black Friday
- A local service business become a national industry thought leader
- An educational website grow and sell in a competitive niche